IN THE BLING KING PARADISE...

Right. As they say in rap circles ... "SHIT JUST GOT DEEP"

Here's the new rising rap talent from the UK - "Bling King" with one of his popular tracks (and my personal favourite) "Bling Bling Paradise"

LISTEN TO BLING BLING PARADISE

He's been on the scene for a short while now and has become something of a local celebrity in his local area (the isle of wight) as well as further afield (thanks to the wonders of facebook).

I'm a very big fan - this is genuinely music and personal expression at the very bleeding edge of EVERYTHING.

You can watch MTV any day of the week and see idiots like Kanye (spastic) West or Urine Diddy jumping around shouting about how you need a bazillion pounds to get into their exclusive "act like a fucking bastard" club. You will not find Bling King videos on heavy rotation on MTV (yet!). You could cite lack of popularity as one reason why he's not played alongside established artists, but I think that would be missing the point. No, there is another reason why this music is not of interest to MTV - and it is for this reason that it is potentially groundbreaking in todays rap climate.

Bling King is not selling us anything. He is giving something out.

As stated in his now classic song "Bling King Paradise":

"Anyone who wants to be in the Bling Bling paradise can!"

This is such an important line. It blows wide the doors of Kanyes mansion of exclusivity and screams "FUCK OFF" right into the main ballroom. It urinates into John Legends swimming pool until the chemical indicator turns it entirely purple . It's a lyrical representation of the breaking down of rap, back to its roots - back to a more hip-hop mentality when the "scene" wasn't groaning at the seams with misogyny, drugs, violence and brainless consumerism.

If todays rap music is a stone wall - the Bling King represents dynamite. Or, at the very least, some kind of advanced power drill with hammer functionality.

Now, all this would be awesome enough were it not for the fact that the Bling King has recently stepped up his campaign to an entirely new level. He has enrolled for X-Factor in 2012.

Not content with turning the rap world on its head, he's now got his not insubstantial sights trained on Simon Cowell. As a beacon of rampant consumerism and flat out, calculating cuntiness, Simon Cowell is the polar opposite of Bling King. With his effortless lyricism and his inclusive message, I think we could see him shake up the X-Factor big time. I just hope that he is ready to take his opportunity and he doesn't get morphed into yet another commercial product when he (inevitably) wins the contest - he must stay true to his roots and bring a genuine, street level message to the people who need to hear it most.

When he's performing at Wembley Arena, as the gold showers the stage during his 2nd encore, I hope that he remembers his own words,

"It means nuttin' to me"

JOIN BLING KING ON FACEBOOK

*For those lucky enough to have been spared the pain of holidaying at his disgustingly opulent and tasteless home - John is prone to accidentally urinating himself through excitement and/or fear when he is swimming and has his pool regularly topped up with chemical indicator for this very reason.